Events and Seminars

Lecturer

Abe Kotaro Mr.
Dentsu Copywriter

profile

Copywriter and lyricist. Founder of "Kikaku De Meshi Ikue." After joining Dentsu, he was assigned to the Human Resources Department.
After passing the creative exam, he began working as a copywriter in his second year at the company.
He defines his job as "planning words" and aims to become a "creative director" who faces society while expanding the power of advertising creativity. His books include "It won't start if you just wait. Move forward with confidence" (Kobundo), "Super word techniques to capture the heart that even non-copywriters should know" (Diamond Inc.), "That may be a selfish assumption? Practice "interpretation" without being bound by someone else's correct answer" (Discover 21), and "To you who wasn't chosen that day: 7 notes to reinvent yourself" (Diamond Inc.).

program

Students will learn how to "communicate" their thoughts and feelings rather than just "communicate" them, and will engage in practical exercises with the aim of conveying their expertise to others.
*The curriculum is subject to change without notice.

• What exactly is a "word"?
• What kind of ideas do they use in their ad copy?
• Rules of expression (learn the key points for conveying your thoughts and feelings, including phrasing)
• Think about the space between yourself and the other person and consider your words.
• When job hunting, how can you communicate in a way that will make the conversation flow?
• Learn how to improve through practical exercises and workshops.
• Q&A

Organizer, co-organizer, and supporter

Organizer

Hokkaido University　Institute for the Advancement of Graduate Education　Center for Advanced Human Resource Education and Development　Superior Skills Station S-cubic

担当教員：吉原　拓也、村上　理恵子

Co-organized by

• Hokkaido University　Institute for the Advancement of Graduate Education　Center for Advanced Human Resource Education and Development　Superior Skills Station I-HoP
• Hokkaido University　Institute for the Advancement of Graduate Education　Center for Advanced Human Resource Education and Development　Consortium Office for Fostering of Researchers in Future Generations COFRe
• Consortium for Career Development of Ph.D.

cooperation

Hokkaido University Career Center