2025 Record of Captivating Words
This is a record of the 2025 edition of Super Word Techniques to Capture Hearts.
Please see here for details of the event and programme.
Lecture Recording
Date
Monday, September 1, 2025 13:30~15:30
Lecturer
Mr. Kotaro Abe
Dentsu Copywriter
Participant comments
- I usually speak with people who understand my research to some extent, such as members of my lab or fellow club members, so I was able to learn what kind of ingenuity is needed to communicate with people I'm hearing for the first time, such as people from other fields or job interviewers. I had a very meaningful time. Thank you very much.
- It was a truly valuable opportunity. Throughout the session, it was clear to see how much Abe values words. I have always thought of words as something that separates the world and emotions and gives them shape, but I would like to reconsider the concept of words. Furthermore, I was reminded once again of the importance of gaining a variety of experiences and broadening one's knowledge in order to express things appropriately and express them in words.
- I was able to learn a wide range of topics, including case studies and communication techniques. I was also able to create a good catchphrase for my own research. From now on, I will pay more attention to the words I tend to use and choose them more carefully.
- Thanks to the detailed explanations, I was able to learn the importance and power of words and copy, although not everything.
Number of participants
- DC: 16 people
- MC: 11 people
- Faculty and staff: 1 person
Total: 28 people