Events and Seminars

Lecturer

 Mr.  Kotaro Abe ​
Dentsu Copywriter

profile

Copywriter and lyricist. Founder of "Making a living through planning." After joining Dentsu, he was assigned to the Human Resources Department. After passing the creative exam, he began working as a copywriter in his second year at the company. He defines his job as "planning words" and aims to become a "creative director" who engages with society while expanding the power of advertising creativity. His books include "It won't start if you just wait. Move forward with integrity" (Kobundo), "Super word techniques that capture the heart that even non-copywriters should know" (Diamond Inc.), "That might be a selfish assumption? Practice "interpretation" without being bound by someone else's correct answer" (Discover 21), and "Seven notes to help you become a new you, the one who wasn't chosen that day" (Diamond Inc.).

program

Students will learn how to "communicate" their thoughts and feelings rather than just "communicate" them, and will engage in practical exercises with the aim of conveying their expertise to others.
*The curriculum is subject to change without notice.

• What exactly is a "word"?
• What kind of ideas do they use in their ad copy?
• Rules of expression (learn the key points for conveying your thoughts and feelings, including phrasing)
• Think about the space between yourself and the other person and consider your words.
• When job hunting, how can you communicate in a way that will make the conversation flow?
• Learn how to improve through practical exercises and workshops.
• Q&A

Organizer

Hokkaido University　Institute for Academic Innovation　Center for Career Design　Doctoral Human Resource Development Unit

Teacher in charge: Takuya YOSHIHARA, Rieko MURAKAMI